Causing important conversations with a bold, elegant identity.

Creative Direction

Branding

It all started with a children's book written by the founder, Drew Shaw? The book was meant to showcase all the wonderful things happening in his community, and it was so well-received that it gave him the inspiration to do more. That's how Voyce Threads was born. Their socks, which are known for their unique, mix-matched designs, also serve as a way to spark important conversations about various topics. When you wear them, you become an ambassador for the cause that inspired them.

The logo is a modern abstraction of a rose, representing love, generosity, and elegance. A deep red was chosen to symbolize a commitment to giving back, while the typeface echoes the forms of rose petals. Together, the elements enhance the brand's spirit while allowing the individual causes to shine through.

Completed during my time at a small studio.

Causing important conversations with a bold, elegant identity.

Creative Direction

Branding

It all started with a children's book written by the founder, Drew Shaw? The book was meant to showcase all the wonderful things happening in his community, and it was so well-received that it gave him the inspiration to do more. That's how Voyce Threads was born. Their socks, which are known for their unique, mix-matched designs, also serve as a way to spark important conversations about various topics. When you wear them, you become an ambassador for the cause that inspired them.

The logo is a modern abstraction of a rose, representing love, generosity, and elegance. A deep red was chosen to symbolize a commitment to giving back, while the typeface echoes the forms of rose petals. Together, the elements enhance the brand's spirit while allowing the individual causes to shine through.

Completed during my time at a small studio.

Causing important conversations with a bold, elegant identity.

Creative Direction

Branding

It all started with a children's book written by the founder, Drew Shaw? The book was meant to showcase all the wonderful things happening in his community, and it was so well-received that it gave him the inspiration to do more. That's how Voyce Threads was born. Their socks, which are known for their unique, mix-matched designs, also serve as a way to spark important conversations about various topics. When you wear them, you become an ambassador for the cause that inspired them.

The logo is a modern abstraction of a rose, representing love, generosity, and elegance. A deep red was chosen to symbolize a commitment to giving back, while the typeface echoes the forms of rose petals. Together, the elements enhance the brand's spirit while allowing the individual causes to shine through.

Completed during my time at a small studio.