Tayne's mission is all about inspiring and motivating others to take action. She desired a personal brand that could match her energy. Starting with the logo, I developed a mark that symbolizes the act of taking the lead. As the X breaks from the norm, an arrow adds a sense of movement and highlights the importance of starting. The colors were inspired by the anticipation of green lights along the journey, and the typeface is easy to read, standing out even at high speeds.

The visual identity was then translated to the vehicle for Tayne's first experiment, a racecar. To represent growth, you'll see forward-facing arrows that flow from the back of the car. The addition of green accents to the headlights make for a friendlier face. Finally, a custom pattern was developed for the carbon fiber hood, adding a touch of style at every corner.

Completed during my time at a small studio.