The Rob and Melani Walton Sustainability team sought a distinctive identity that would stand out in a crowded industry while aligning with ASU's larger visual framework. Despite constraints imposed by university guidelines, a unique visual system was devised using existing colors and minimalist illustrations. This approach enabled the team to effectively communicate their initiatives through a comprehensive toolkit of templates for various materials and touchpoints.

The revamped visuals make the Walton team look sharp, while showing off their dedication to making real changes in sustainability. With these new tools, they are now better equipped to spread the word about their work and make a bigger impact in the field.

Completed during my time at a small studio.