Developing a new visual language for sustainable impact.

Creative Direction

Design System

The Rob and Melani Walton Sustainability team sought a distinct identity that would stand out in a cluttered industry while aligning with ASU's larger framework. Despite constraints imposed by university guidelines, a unique visual system was devised using existing colors and minimalist illustrations, enabling the team to effectively communicate their initiatives through a comprehensive toolkit of templates for various materials.

The revamped visuals not only make the Walton team look sharp, but also show off their dedication to making real changes in sustainability. They're now equipped with the tools they need to spread the word about their work and make a bigger impact in the field.

Completed during my time at a small studio.

Developing a new visual language for sustainable impact.

Creative Direction

Design System

The Rob and Melani Walton Sustainability team sought a distinct identity that would stand out in a cluttered industry while aligning with ASU's larger framework. Despite constraints imposed by university guidelines, a unique visual system was devised using existing colors and minimalist illustrations, enabling the team to effectively communicate their initiatives through a comprehensive toolkit of templates for various materials.

The revamped visuals not only make the Walton team look sharp, but also show off their dedication to making real changes in sustainability. They're now equipped with the tools they need to spread the word about their work and make a bigger impact in the field.

Completed during my time at a small studio.

Developing a new visual language for sustainable impact.

Creative Direction

Design System

The Rob and Melani Walton Sustainability team sought a distinct identity that would stand out in a cluttered industry while aligning with ASU's larger framework. Despite constraints imposed by university guidelines, a unique visual system was devised using existing colors and minimalist illustrations, enabling the team to effectively communicate their initiatives through a comprehensive toolkit of templates for various materials.

The revamped visuals not only make the Walton team look sharp, but also show off their dedication to making real changes in sustainability. They're now equipped with the tools they need to spread the word about their work and make a bigger impact in the field.

Completed during my time at a small studio.