Design that gives a damn

I'm Troy. I help opinionated brands earn space in your head and hands.

Get in touch

What I do

Branding

Web design

Product design

Design systems

Marketing tools

Investor decks

How I work

1-2 projects at a time

Weekly check-ins

Async, always on

Strategic partner

Clear pricing

© 1992-2025

Combining AI insights with human nuance to help people reach meaningful goals

"My goodness! This is fire! We did a little hand clap after seeing this update."

Kes Modukanele, CEO

Simplifying data center management so teams can scale with confidence

“There's so much care and enthusiasm. Every interaction is delightful.”

Scott Smith, Product Manager

Unifying a two-sided marketplace through vibrant, inclusive design

"So great to be heard and have your vision communicated authentically."

Courtney Caldwell, COO

Converting visitors into booked tours through smarter search and scheduling

Converting visitors into booked tours through smarter search and scheduling

Elevating a brand experience to establish trust and generate more leads

Elevating a brand experience to establish trust and generate more leads

Refreshing a trusted brand to connect with the next generation of farmers

Refreshing a trusted brand to connect with the next generation of farmers

Capturing the spirit of a scrappy community with a distinct, handcrafted identity

Capturing the spirit of a scrappy community with a distinct, handcrafted identity

Streamlining a website to better showcase the power of robotics technology

Streamlining a website to better showcase the power of robotics technology

Translating academic research and innovation into a bold flag to wave

Translating academic research and innovation into a bold flag to wave

Designing mobile streaming experiences that keep creators at the heart

Designing mobile streaming experiences that keep creators at the heart

Blending whimsy and clarity to make complex tech skills more accessible

Blending whimsy and clarity to make complex tech skills more accessible

Crafting a warm, welcoming identity that instantly feels like home

Crafting a warm, welcoming identity that instantly feels like home

Amplifying voices and driving equity through human-centered storytelling

Amplifying voices and driving equity through human-centered storytelling

Developing a distinctive visual identity that fuels lasting, sustainable change

Developing a distinctive visual identity that fuels lasting, sustainable change

Shaping identities for good people doing good things