I'm Troy. I help opinionated brands earn space in your head and hands.

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What I do

Branding

Web design

Product design

Design systems

How I work

Strategic partner

One project at a time

Weekly check-ins

Clear pricing

© 1992-2025

Helping people reach meaningful goals

"This is fire! We did a little hand clap after seeing this update."

Kes Modukanele, CEO

Unifying a two-sided beauty marketplace

"So great to be heard and have your vision communicated authentically."

Courtney Caldwell, COO

Simplifying data center management

“There's so much care and enthusiasm. Every interaction is delightful.”

Scott Smith, Product Manager

Establishing trust and generating more leads

Establishing trust and generating more leads

Converting visitors into booked tours

Converting visitors into booked tours

Connecting a trusted brand to the next generation

Connecting a trusted brand to the next generation

Capturing the spirit of a scrappy community

Capturing the spirit of a scrappy community

Showcasing the power of robotics technology

Showcasing the power of robotics technology

Translating academic research and innovation

Translating academic research and innovation

Making complex tech skills more accessible

Making complex tech skills more accessible

Amplifying voices and driving equity

Amplifying voices and driving equity

Crafting an identity that feels like home

Crafting an identity that feels like home

Developing a visual language for sustainability

Developing a visual language for sustainability

Shaping identities for good people doing good things